Planning a product launch can feel intimidating. From marketing to organizing, there is just so much to do. However, with efficient planning, you can organize a memorable event. Here are five efficient and creative product launch event ideas to help you plan a successful event:
1)Get people excited: Before the main event, get your targeted audience curious and excited. Post snippets of product shoot leaving the audience guessing what you have planned Launch a countdown. Have the audience guess what the new product may be with prizes for those who guess correctly to boost engagement.
2)Live to stream your product launch event: Live streaming your event on different social media platforms will boost your engagement as people across the world will be connected with you. You can also make your product available for sale on the website during the event to boost your international sales.
3) Organize entertainment activities to engage your audience: Engaging the audience is essential if you want your product launch to be a memorable experience. However, it is important to make sure that these activities do not take the highlight away from your product. For example, you can plan a karaoke event where people have to come up on stage and spontaneously sing a jingle about your product. This would be fun but not so much fun that your product is outshined.
4)Give gift bags to those present at the offline product launch: Distributing gift bags among the audience will be a marketing strategy. The bag can be something trendy that draws attention and will contain the product being launched and a thank you note. This is sure to spark some conversations amongst the audience and their acquaintances thereby giving you some promotion and brand awareness.
5) Adopt post-event strategies: Start some discounts or special offers for everyone who missed out on the main event. Create some buzz for this too. This will help you increase your sales even after the hype of the main event is over.